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This is the current news about who owns saint laurent - Who owns Saint Laurent?  

who owns saint laurent - Who owns Saint Laurent?

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who owns saint laurent - Who owns Saint Laurent?

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who owns saint laurent

Yves Saint Laurent, or simply YSL, is one of the most iconic and renowned luxury fashion houses in the world. With a legacy that stretches back over six decades, it has come to define elegance, sophistication, and cutting-edge fashion. But the story of who owns Saint Laurent is as layered as the brand itself, featuring a complex interplay of historical events, financial maneuvers, and high-profile individuals.

The Origins of Yves Saint Laurent

To understand who owns Saint Laurent today, we first need to look at its founding. Yves Saint Laurent, the man behind the brand, started his journey in the fashion world as a protégé of Christian Dior. In 1961, at the age of 25, he launched his own fashion house with the help of his business partner, Pierre Bergé. Together, they set out to build a fashion empire, revolutionizing the industry with groundbreaking designs that challenged the status quo.

Saint Laurent became known for his haute couture collections, blending traditional French craftsmanship with innovative, youthful designs. His iconic pieces, such as the tuxedo jacket for women, made a lasting impact on the fashion world. The brand quickly garnered attention and was considered one of the most prestigious in the luxury fashion industry.

The company's history is closely tied to its founders. Pierre Bergé, a businessman and philanthropist, was instrumental in ensuring the brand's success. He helped manage the business side of things, allowing Yves Saint Laurent to focus on his creative genius. Their partnership, while highly successful, also had its share of drama, especially as Saint Laurent's personal struggles took a toll on the brand's operations in the 1970s and 1980s. Nevertheless, Yves Saint Laurent continued to be a symbol of Parisian elegance and innovation.

The Ownership Shifts: From Yves Saint Laurent to Kering

Over the years, the ownership structure of Yves Saint Laurent evolved significantly. The fashion house was initially controlled by Yves Saint Laurent and Pierre Bergé, but in 1999, things took a dramatic turn. Saint Laurent and Bergé sold a majority stake of the company to the multinational luxury goods conglomerate, Gucci Group (which later became part of Kering).

The move marked a significant shift in the company’s trajectory. Under the ownership of Gucci Group (now Kering), the brand underwent a transformation. Kering, one of the world’s largest luxury goods companies, is headed by François Pinault, a French billionaire who has played a pivotal role in the growth of multiple high-end brands, including Gucci, Alexander McQueen, Balenciaga, and Saint Laurent.

who owns saint laurent

The shift in ownership led to a change in leadership as well. Hedi Slimane, a former creative director at Dior Homme, was brought in to revitalize the brand in 2012. Slimane's appointment marked a turning point for Saint Laurent, as he infused the brand with a more modern, rock-and-roll aesthetic. His decision to rebrand the company as "Saint Laurent Paris" was met with mixed reactions, but it ultimately helped to solidify the brand's position in the contemporary luxury market.

The Role of Kering in Saint Laurent's Ownership

Kering, a global luxury conglomerate, owns and operates a portfolio of luxury brands, including Saint Laurent, Gucci, Balenciaga, and Bottega Veneta. François Pinault, the founder of Kering (formerly known as PPR), played a significant role in the acquisition of Yves Saint Laurent. Pinault’s vision for the company was to build a luxury conglomerate that combined creativity, innovation, and business acumen, and Saint Laurent was a key part of that vision.who owns saint laurent

Through Kering, François Pinault and his family have maintained control over Saint Laurent, with Kering acting as the primary owner. However, Kering does not directly interfere with the creative decisions at Saint Laurent, leaving that responsibility to the appointed creative director. The brand's management team is entrusted with the day-to-day operations, ensuring that Saint Laurent's creative integrity remains intact while also navigating the complexities of the global luxury market.

The Role of Pierre Bergé in Saint Laurent’s Legacy

Who owns Saint Laurent?

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